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(Matt McClain/The Washington Post) Kraft Heinz's booth for Lunchables at the conference. (Matt McClain/The Washington Post) Attendees at the School Nutrition Association conference.

The rates are worse for Black, Latino and Native American children, who make up the majority of students in Robeson County classrooms, and for low-income children across the United States, who eat most of the nearly 5 billion lunches served by the federal program each year.Ī replica oversize Cheez-It at the School Nutrition Association conference in Denver on July 11. Together, these circumstances contribute to the country’s harrowing childhood obesity problem: Nearly 20 percent of children are obese, a rate nearly four times what it was in the 1970s, according to the Centers for Disease Control and Prevention, and much higher than those in most other countries.

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food companies remain virtually free to advertise to youngsters any way they like. While many nations have adopted more-nutritious school meals and stricter advertising standards, pizza sauce and french fries still count as vegetables for schoolchildren in the United States, and U.S. The weak standards that govern federally subsidized school lunches illustrate the power of the food industry in Congress and the outsize influence of food companies on the School Nutrition Association, which represents 50,000 school lunch personnel.

For the first time, Lunchables are eligible to be served to nearly 30 million children under the rules of the National School Lunch Program after the company altered two of its products to qualify. Decisions made 350 miles away in the nation’s capital - choices heavily influenced by the food industry - brought Kraft Heinz’s signature Lunchables to Raylen’s cafeteria table at Pembroke Elementary School this fall.

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