The Tigers don't usually win recruiting battles against a juggernaut like the Bulldogs, a program that’s landed seven straight top-five classes. From there, Missouri and Georgia were in a fist fight for his services. Burden committed to Oklahoma as a high school junior before opening things up ahead of his senior year. Louis Senior High School, where he earned offers from pretty much every major program in the country. Every coach in the city hoped to one day have the player nicknamed “Touchdown Luther” on their roster.īurden went on to star at East St. Reed started following Burden’s exploits in elementary school. He won state championships there as a head football coach. This is how you’re Missouri and you can win recruiting battles over Georgia and Oklahoma.”Ģ47Sports national analyst Carl Reed lived almost his entire life in St. “This is how you beat schools you shouldn’t beat. “If you’re a program in a similar boat to Missouri, they’re absolutely the model,” 247Sports Midwest analyst Allen Trieu said. He might also be a recruiting and NIL blueprint for schools across the country to try and replicate. He’s the face of a Missouri football resurgence and an emerging national figure. Burden currently ranks fifth nationally in receiving yards (905) and is a fringe Heisman candidate ahead of a Saturday showdown between the No. It’s everything Burden wanted when he chose Missouri as a five-star recruit out of East St. He’s hotter than toasted ravioli in his hometown. Louis, promoting local staples like Old Vienna and Imo’s Pizza. His pitch for Burden worked, you could say. Burden now has five regular deals around St. I'm now playing with a CHIP on my shoulder in this Bowl Game! Let's Go To Work!!! I'm not going anywhere - Tiger for Life - MIZ!!! Go to Schnucks and grab a bag of LB3 Chips so you can snack like you have a CHIP on your shoulder during the Big Game too!!! #MIZZOU4LIFE? /oHrZ3j9EoC- luther November 28, 2022 “Not only am I staying, but I also have this local deal, anybody else who wants to do a deal with me, I’m staying.” … It was a way to not only quell some of (the rumors) but try and do it in a way that was advantageous. Timing wise it was one of those perfect storms for the situation. “Luther had decided he wasn’t going anywhere. “I got a call from DJ right away after they did it,” Burden’s current NIL agent and Johnson’s longtime friend, Chris Bailey, told 247Sports.

So, Burden cheekily posted an image on social media of a potato chip on his shoulder with the words: “I’m not going anywhere - Tiger for Life.” Johnson wanted Burden to take advantage of the moment. Louis potato chip company Old Vienna, where his image was front and center on his own personal line of chips. With Burden’s future in question, his NIL agent at the time, former Missouri receiver Demetrious 'DJ' Johnson, had an idea: Why not use the moment to Burden’s advantage? Burden had a deal with St. The transfer portal would soon open and the Tiger fan base, which had just lost star receiver Dominic Lovett to the portal, was on edge. This is meant in a very literal sense.īurden, then a true freshman wide receiver for Missouri, was the subject of many rumors in November of last year.

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